3. A Capella Books

A Capella Books is a book store off Moreland Ave in Atlanta's Inman Park neighborhood. While brand is consistent, it expresses very little about the musical nature of the name as well as the creative nature of the niche books found throughout this local store. Currently, they employ a simple san serif casual script-based font that says very little about their existing customer base and location.

They also employ a gradient which lends itself to be hard to reproduce for promotional material, business cards, and other portable branding materials.

Outdoor signage above entrance of business.

Enterance with interior sign visible. Outdoor bargain books on shelves outside.

Interior space. Store is exceptionally long, while very narrow. Books seem to be overflowing from the shelves. However, they are extending into the space to the left of them and are currently renovating.

Display area for rare and expensive books in back of store. Specializes in rare niche books that can't be found everywhere.

Cash wrap area, flowing with books on every surface.

Key words describing this establishment:

• Bright
• Casual
• Silent
• Local Books
• Inexpensive
• Niche market
• Just Books (old school book store)
  
• Bare necessities
• Clean
• Growing