Tuesday, January 15, 2008

1. Sevananda

Locally owned co-op market in the outer lying flank of Little Five Points in Atlanta's Candler Park neighborhood.

This market sells natural foods, dietary supplements, and local goods.


Current logo and branding. Serif font, tight kerning on the ends, loose throughout with inconsistent typeface throughout branding.


Outdoor branding. Inconsistent with interior branding. Different typeface, different layout. It's apparently that there is even an inconsistency between signage on roof and signage above door. Looks as though all three brands may have been designed by three different people. Co-op design for a co-op market.

Interior photo of store.

Interior photo of store.



Customer check out.

Key words describing this establishment:
  • Local
  • Health-centered
  • Organic
  • Community driven
  • Green
  • Anti-corporate

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